Travel and Tourism

Meet SAM, your competitive edge


SAM (Sales & Marketing) helps Travel & Tourism leverage the full power of data science and marketing automation integrated at a code and content level to meet your local and national marketing needs.

LEARN MORE

THE POWER OF A FULLY INTEGRATED
DIGITAL MARKETING PLATFORM

Digital marketing is changing the face of travel and tourism. For instance, 80% of travellers are more likely to book a trip from a company “liked” by a friend (Smart Insights). SAM empowers travel and tourism marketers with a fully integrated platform, implementation plan, and content strategy.

MARKETING AUTOMATION

SAM is designed to help Travel & Tourism companies increase sales and marketing efficiency, reduce the length of sales cycles, and increase inbound sales and audience engagement with lead nurturing.

CONTENT INTEGRATION

Content plays a crucial role in engagement. Whether you have your in-house content team or an agency, we work with your team to ensure that all of your digital marketing assets are seamlessly integrated with SAM.

CODE LEVEL CUSTOMIZATION

Everything from web forms and analytics to data integration and customized fields are all taken into consideration by our team, ensuring that OI works for your business from day one.

ALL-COVERED IMPLEMENTATION

Implementing an automation platform can be a daunting task. That’s why our all-covered implementation plan puts you in touch with an industry specific marketing automation expert.

ADVANTAGE

CONNECT THE DOTS...

Alignment between marketing and sales can help your company become 67% better at closing.


SAM connects all of the dots in sales and marketing to help your business lead.

AUTOMATION INCREASES EFFICIENCY

Work smarter, not harder with SAM automated Marketing Platform. Rather than a time-consuming ad-hoc approach to marketing, the SAM Marketing Platform allows you to schedule marketing activities, including emails, social media posts and direct mail drip campaigns, weeks or even months in advance.

  • Eliminate time consuming ad-hoc marketing with intelligent, adaptive schedules

  • Automate status-based follow-ups for better up-selling and client management

  • Schedule email, social media posts and direct mail drip campaigns weeks or months in advance

VISUALIZATION HELPS YOU MAKE BETTER DECISIONS

It’s easy to get lost in endless Excel spreadsheets and confusing charts; SAM data visualization paints a clear picture of all your marketing activities and ROI. Instantly see which emails, CTAs, and blog posts are best performing through data visualization. Know which leads are following you on Twitter, like your company on Facebook, or are active on LinkedIn.

  • Paints a clear picture of key marketing activities for an immediate visual overview of all your company’s digital campaigns

  • Visually tracks social media followers, best performing CTAs, most popular blog posts and more

  • Instantly identifies missing contact information (e.g., mailing address, social media accounts) from key clients

NURTURING INCREASES ROI

Companies invest significant time, energy and resource to generate leads. Even if a lead becomes a client, however, continued engagement is key to getting the most out of your investment.

The SAM Marketing Platform not only makes it easier to engage both current leads and existing clients, but also provides your marketing team with powerful tools for easily tracking ROI. The Marketing Platform empowers your organization to cultivate leads and current clients, increasing ROI:

  • Prevents current clients from “stagnating”; continues nurturing client relationships with automated marketing and upselling

  • Tracks marketing ROI with easy-to-use tools and clear data visualization

  • Empowers your marketing team to capitalize on social intelligence and nurture leads in a new way

INTEGRATION REDUCES FRICTION

Reduce friction with full digital marketing integration. From our 360°-calendar to social connection monitoring, our integrated multi-channel lead nurturing combines email, social media, web content creation and direct mail.

The SAM Marketing Platform streamlines communication with consistent messaging across all key touch points:

  • 360°-calendar provides an instant overview of all key communication touch points and scheduled marketing/sales follow-ups

  • Centralized social media dashboard monitors your brand, reputation and keywords while tracking fans and followers for an integrated snapshot of your social media footprint

  • Streamline messaging across blogs, landing pages, microsites and websites with valuable content that strengthens your brand, engages leads, and enhances SEO

Request a One-on-One Demo

THE NUMBERS

Let's face it - sometimes numbers speak larger than words. Check out ours.

1000+
CHANNEL WEBSITES
2,500,000+
LEADS NURTURED
2,000,000+
ON-TIME MARKETING MESSAGES

Newsletter : Stay Tuned for Webinars